New Study on Online Grocery Shopping
A new study on online grocery shopping reveals several insights on the demographics, behaviors, and desires of grocery shoppers- which could prove valuable to ecommerce merchants as they devise strategies for capturing a share of this rapidly-growing market.The study found that more than one-third of primary grocery shoppers (people who do the majority of the […]
Continue readingConsumers Look for Simple Nutrition Labels
Today’s consumer is more-likely than ever to seek out and purchase healthy foods. However, complicated nutrition labels may be making their search more difficult. In fact, a 2012 Nielsen study found that 59% of grocery shoppers find it difficult to understand the nutritional facts on product packaging. Many producers have attempted to solve this problem with […]
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